Category Archives: Technology

Multi-Media is Changing the Way Consumers Experience the Content they Consume

Multi-Media is Changing the Way Consumers Experience the Content they Consume

Is TV slowly going away?  That’s a question that’s being posed.  According to, back in 2011, they claim people in the U.S had cancelled cable and satellite TV in record numbers.  In 2010, subscription TV showed a small loss, but the in 2011 the loss had become more substantial.  It’s assumed that the decrease was due to the unemployment rate and the declining housing market, which made people more frugal with their spending. Question, why spend on cable when there’s free online streaming?

Netflix (23M)   Online Streaming (83M)   Cable (114M)   Movie Goers (1.5B)


© 2013 By D. Garvin

According to Jeff John Roberts of Paid Content, he claims “the number of Americans who pay for cable-like TV products is declining.  Also says that research forecasts claims that subscriptions peaked at nearly 101 million in 2011, but will decline to less than 95 million by 2017.” However, The NPD Group/2013 Online Gaming Study shows that when it comes to watching TV the issue is not television alone, it’s deciding what device to watch them on.  Gaming devices is not just for games anymore, people are using them to watch YouTube, play DVD’s and blue ray discs.  Either way you look at it, the way we watch TV is changing.

Not long ago, consumer options were very slim for higher end content viewing. But, today there is a vast array of options for the pickings.  There’s Netflix, Hulu, Amazon, Apple and host of technological devices, including, PC’s, tablets and smart phones.

Technology is getting even smarter and they’re making it more convenient to watch anywhere via the cloud.  According to Laura Williams, employee of Comcast Cable stated“I don’t see cable TV going anywhere anytime soon, however cable sales has dropped drastically this year, but Internet sales has had a tremendous increase.”

Is Pay TV becoming a Thing of the Past?

Netflix monthly viewing exceeded 1 billion hours for the first time ever in June.  January 2012 Netflix experienced almost 50% increase in streaming hours.  Then It streamed 2 billion hours previously to the three-month quarter.  Market opened in July 2012 and Netflix experienced a continuous rise in stock, an increase of $70.45 to $81.72 by the end of the next trading day.

The Department of Justice announced that it will require Verizon and four of the nation’s largest cable companies to make changes to a number of agreements involving sales and services.  Companies include, Comcast, Cox Communications, Time Warner Cable and Bright House Networks.

Well, not according Brian Stelter and Amy Chozick  of The New York Times.  As of May 2013, they say TV isn’t going anywhere, but with Video-on-Demand VOD it’s actually slowly gaining notable recognition.  With VOD, cable and satellite subscribers can now tune in “on demand” with their set-top boxes that goes on the television.

Now consumers can view TV episodes, movies, Networks shows from Fox, ABC and more.  Cable companies like Comcast understands the value of integrating the cable with online media and smart TV’s that’s internet ready.   It’s time to work together because the consumers are moving on with or without them; technology is making the consumers options easier than ever before.

Larry Magid of Forbes shares his thoughts on the direction of television.  He says he uses the Roku Boxes on TV’s throughout his home to stream HD.  The Roku box is another alternative to online streaming, while still watching TV on your flat screen at home.The box start at $50, you just plug it into your TV using your home network.  You have access to 100 free channels; you also get Netflix, Hulu Plus, HBO Go, Disney, on-demand for a fee. The best part is you can take it with you wherever you go.

So, who says online streaming will take over? TV definitely isn’t going anywhere fast, also four major networks are working on streaming local & Network programming to mobile devices.






Release Forms, Photos & Videos for Any Occasion: Know When to Protect Yourself

Everyone Loves Taking Photos & Videos for Just About Any Occasion:  How Do You Know When You’ve Crossed the Line of Hobby to Offender of the Law

Know How to Protect Yourself

In today’s world, people will whip out a camera, cellphone and even the tablet to capture the moment on video and photograph for just about any reason.  Whether it’s for work as a photographer, filmmaker, Journalism, or for just plain ole fun, once it’s upload to YouTube and/or your social networking page and any other public site; shooter beware!  It’s not like the times of old when things were much simpler and internet was not hugely popular.  Although there were always laws in place to protect people’s privacy or legal rights to prevent unlawful display of a person’s image in the professional world, those of you who do it for fun today take heed, the same rules may apply to you once you decide to cross the line of fun and into the realm of use for commercial and profit.

In film production, to protect yourself legally you should began researching and preparing all of the necessary waiver/release forms to collect any signature connected to your production.  Particularly for each identifiable actor and/or product such as logos and photos that you plan to have publicized that belongs to another.  There are a variety of release forms for a variety of situations such as location, property, talent, private events, interviews, underage children and more that involves commercial purposes.  If you’re a film student the rules still apply because you can also be sued for displaying work online, that’s why you should always protect yourself by getting release signed up front


Chris Donati Reviews a Release Form and Contract Before Signing. (c) 2013 Photo by D. Garvin

For instance, former film student Anthony Barr explains his issues with an actor after shooting his student film.  According to Barr, after the short film was shot the actor was disappointed in the way he was edited in the film and thought that film was not good enough to be published online and that no one would take him seriously after seeing the finished product.

Barr explains all of the hard work that went into it and disagreed.  After having several back and forth conversations about it, Barr felt that it was good and ignored his request because everyone else was satisfied and he decided to upload it anyway.

When the actor/friend found out that the movie went up, he called the school to complain and insisted that it be taken down.  Barr stated, he never thought it was that serious until the media department explained that the actor was in the right, he never signed a release form.  Barr says “it’s my own fault, I learned the hard way to always get a release form signed no matter who it is, especially friends.”  I’ll never let my guards down again!

Grabs pen

Donati Grabs pen in agreement to sign contract

A release form is like a contract, which is a written agreement between two parties for the purpose of protecting yourself from any future lawsuits that may include, claiming invasion of privacy or perhaps for money or profit.   However, laws differ depending on the jurisdiction and the state you live in when it pertains to the use of an individual’s image.

signed release

The Release Form is Signed

Understanding the law and the business side of online marketing, will save you money, time and protect you from a whole lot of future legal woes down the line.





How Much Privacy Do You Really Have on Your Public Sites?

Are You Apart of the Social Networking Scene? Your Private Settings Are Not So Private Anymore

Companies are making social networking sites a first step to pre-screening before hiring.  They’re checking your conversation, photos and anything else that will give insight into your character.  Your personal Facebook Page is not so personal anymore; people are actually fired over Facebook Postings.

According to NBC 4 New York, Twitter was asked by a judge to surrender an Occupy Wall Street protestors tweets.  “We are disappointed in the judge’s decision and are considering our options,” a Twitter spokeswoman said Monday.”  “Twitter’s Terms of Service have long made it absolutely clear that its users own their content.”


Occupy Wall Street Protestors (c) 2013 Photo by Copyright Associated Press/NBC New York

Social media has become bigger than the federal government and more people are tracking you more often than you think.  So, If you put all of your information including posts, photos, videos, resumes and what have you on the World Wide Web, It’s there for the world’s picking and it will be your own fault.  Whether it’s on one of your many social networking sites or email, you should expect to be a potential victim of hacking, researched or investigated.  You can have a life changing experience simply by having your alone hacked.


Is your securtiy at risk? (c) 2013 Photo by D. Garvin

 How can you protect yourselves and your personal information from being invaded from privacy and internet fraud?  What about when companies tell you to go online to apply for jobs? How safe are you with these companies? Craigslist has become another popular site for job searches, but you never know what you may get when not dealing with a company’s direct website.  Extra precautions should always be taken when dealing with a third party.

That’s exactly what happened to Sonia Roe, a customer service Rep in the Atlanta area.   While searching for work on Craigslist, she applied for a position using her home address and email not thinking much of it because she linked to the company’s site and it all looked legitimate.  However, a Few weeks later she received a $1600 money order, in which case she assumed it was from another organization who she expected to receive support from for her education.

Roe says, “So, I deposited the money order, and all of a sudden my account was in the negative.”  After reporting to the fraud department, she discovers that her personal information had been collected after applying for the online position.  “Luckily I called the fraud department because they traced the numbers on the money order right back to the man who sent it.”  “Apparently he has had a history of fraudulent money orders”.  There are actually hacking classes, software and an operating system created, which makes it so much easier for hackers today.  An Operating System called Kali Linux built into computers used to do a penetration testing is given away for free hoping that the big companies will bite and take the hacking classes offered by them, which is said to be a $4000 class for these companies.

Information is being hacked every six seconds and you must learn ways to protect yourself.  Here is a link that can give you a few tips to protect yourself.  Other privacy issue the citizens of the United States have to be concerned with today is the idea of the government’s National Security Agency (NSA) tracking and collecting our phone calls, monitoring the numbers we call and the duration of the call.  However, the president suggests that they’re not monitoring the content of the call, but the goal is to gather and enter the information into a government database allowing it to sit unless otherwise needed for criminal investigation.

This act is turning talks towards the idea of revisiting the 4th amendment, which is the part of the bill that guards against unreasonable search and seizure without a warrant, since that law was put in place before internet and social media existed.  The NSA and FBI are tapping directly into servers of web companies.